Email Marketing & Social Media Manager
Work from anywhere while running high-impact email and social programs that keep landscape and outdoor living companies visible, trusted, and top of mind. As a Halstead Media Email Marketing & Social Media Manager, you’ll own execution and performance across email marketing and organic social—building consistent systems that support lead generation, retention, and long-term growth.
What makes this role unique is the balance of creativity, consistency, and measurable impact—paired with benefits that support your life and career: remote flexibility, paid training and professional development, snack/coffee/tea subscriptions, premium medical (100% company-paid for employee), dental (50% company-paid) with optional vision, 15 PTO (includes vacation and sick) days to start plus paid holidays, 401(k) with match, and branded company swag.
What You’ll Do
This isn’t a “post and forget it” role. You’ll be responsible for building reliable, repeatable email and social systems that reinforce client positioning, support sales, and keep landscape brands active and relevant year-round. Your work directly impacts how Halstead clients show up, how clearly they communicate, and how confident their customers feel choosing them.
Email Marketing Ownership & Execution
Own email marketing execution for clients, including newsletters, nurturing sequences, seasonal campaigns, and promotional sends.
Build, schedule, and manage emails inside platforms like HubSpot (and similar tools), ensuring accuracy, consistency, and on-time delivery.
Write clear, engaging, typo-free email copy that aligns with the client’s services, audience, and goals.
Collaborate with strategy and leadership to align email content with broader marketing initiatives, sales cycles, and seasonal priorities.
Maintain clean formatting, proper links, images, and CTAs—nothing broken, nothing rushed.
Track and monitor performance (open rates, click-through rates, engagement trends) and flag insights or opportunities for improvement.
Apply StoryBrand to copy/framework.
Organic Social Media Management
Manage organic social posting for clients across platforms like Facebook and Instagram (and others as applicable).
Create and schedule posts consistently—balancing promotional, educational, and brand-building content.
Write strong, on-brand captions that reflect the client’s voice and services without fluff or filler.
Build simple, clean social graphics in Canva; partner with designers when more advanced creative is needed.
Ensure posts are accurate, relevant, and aligned with the season, services, and local context.
Maintain content calendars and posting schedules so clients show up reliably without gaps.
Manage comments and posts through timely responses/comments and on-brand voice.
Quality Control, Organization & Follow-Through
Own quality control across all email and social outputs—links work, copy is clean, images are correct, and content is aligned with the plan.
Stay organized across multiple clients, schedules, and content streams without things slipping.
Document processes, templates, and repeatable wins inside Halstead’s training and systems platforms.
Flag risks early (missed approvals, delays, unclear inputs) and communicate proactively to keep work moving.
Respond to comments and messages timely and accurately,
Cross-Functional Collaboration
Collaborate with project managers, copy, design, paid media, and leadership to ensure email and social support larger campaigns and priorities.
Align messaging across channels so email, social, ads, and websites feel cohesive—not fragmented.
Participate in Zoom meetings for planning, coordination, training, and troubleshooting.
Support reporting and updates by summarizing what went out, why it mattered, and what’s coming next.
You’ll Thrive in This Role If You:
Enjoy consistency and take pride in clean, reliable execution.
Write clearly and confidently—and care about details.
Are organized, deadline-driven, and comfortable managing multiple clients at once.
Communicate proactively when something is off or unclear.
Think strategically but execute efficiently (you don’t overcomplicate).
Like learning and improving systems, not just creating content.
What Success Looks Like
Emails and social posts go out on time, every time—clean, accurate, and aligned.
Clients show up consistently in inboxes and feeds without scrambling or last-minute stress.
Messaging supports sales, retention, and brand trust—not just “activity.”
Internal teams trust your follow-through and clarity.
You operate in alignment with Halstead’s values: dependable, curious, results-driven, and action-oriented, client-centered, and open to change.
Required Experience
Experience managing email marketing and/or organic social media for businesses.
Strong written communication skills (copy quality matters here).
Comfort working in modern tools like Slack, Zoom, HubSpot, Canva, project management systems, and scheduling platforms.
Ability to manage multiple clients, timelines, and approvals simultaneously.
Bonus Experience
Email automation or nurturing sequences.
Basic performance analysis (opens, clicks, engagement trends).
Experience supporting service-based or local businesses.
Familiarity with CRM-driven marketing or sales-aligned email strategies.
Comfortable with HubSpot email and social posting scheduling.
Additional Opportunities (Variety + Growth)
Depending on interest and strengths, you may also contribute to:
Content repurposing across channels
Reputation management support
Campaign coordination with paid media
Internal process improvements
Expanded lifecycle or retention initiatives
About Halstead
Halstead Media Group helps landscape and outdoor living companies eliminate instability, fuel growth, and build lasting legacies with specialized, year-round marketing systems.
We’re a fast-growing, performance-driven team that values ownership, clarity, and follow-through. Clients stay with Halstead because we deliver consistent results, proactive strategy, and marketing that feels structured—not chaotic. As a recognized leader in the landsacpe industry, we’re shaping what’s next through education, partnerships, and work that actually moves the needle.