What You’ll Do

This isn’t a passive role—it’s a hands-on client facing position where your skills in organization, communication, and strategy directly shape client success. You’ll go beyond coordination to become the project leader who turns marketing strategy into real results, guiding both teams and clients with clarity and confidence.

Client Management & Strategy

• Serve as the day-to-day contact for clients, keeping communication clear, professional, and proactive.

• Lead strategy sessions with clients and internal teams to align priorities, messaging, and deliverables.

• Spot challenges early and present solutions with confidence.

• Provide timely, strategic recommendations via email and Zoom that build client trust.

Project Execution & Process Ownership

• Manage timelines and deliverables across websites, onboarding campaigns, and recurring marketing services.

• Scope, schedule, and assign tasks with precision to keep projects moving.

• Drive forward momentum by holding contributors accountable.

• Ensure every deliverable is polished, on time, and aligned with client goals.

• Keep workflows organized and visible through project management tools.

• Capture learnings to improve systems and processes with each project.

Cross-Functional Collaboration

• Partner with paid media managers, designers, copywriters, and leadership to deliver client-ready work.

• Evaluate creative and media deliverables for quality and alignment with strategy.

• Translate client goals and feedback into clear, actionable next steps for the team.

• Support colleagues by sharing insights that improve outcomes across campaigns.

You’ll Thrive in This Role If You:

• Are highly organized, detail-driven, and energized by fast-paced work.

• Communicate with clarity and confidence, building trust with clients and teammates.

• Bring a strong marketing background, especially in strategy and paid media.

• Think strategically and act decisively, even under tight timelines.

• Love creating order out of chaos and turning process into measurable results.

What Success Looks Like

• Clients who are happy, supported, and eager to renew and refer.

• Projects that launch on time, on budget, and with polish.

• Teams working seamlessly together with clear accountability.

• Strategic support that delivers results—not just task completion.

Required Experience

• Experience with managing website designs. 

• Familiarity with Facebook Ads and/or Google Ads.

• Bonus: Exposure to CRMs, website platforms, or marketing automation tools.

About Halstead

Halstead Media Group is a Growth Operations partner built specifically for the landscape and outdoor living industry, and a 2026 Inc. 5000 honoree, recognized as one of the fastest-growing private companies in America. Our work spans demand generation, CRM, sales process, reporting and the connections between them, because we believe growth is a system, not a collection of marketing services, and every part of it should be working toward the same objectives.

Halstead was built from inside this industry, and for more than a decade we've worked alongside hundreds of landscape companies as they've grown. As our clients needed more than marketing alone, our work expanded with them into pipeline visibility, stronger sales processes and systems that actually talk to each other. Our clients choose us because we understand the economics, the sales cycles and the seasonality of their business, and because we help them see what's creating real opportunities, winning work and driving revenue. When you join Halstead, you join a team that's helping shape how a fast-growing $100B+ industry grows.

Salary consideration: The highest range is reserved for those with 5+ years with marketing agency experience in hands-on project/account management client-facing roles managing digital marketing including websites, paid media, and SEO. 

What You’ll Do

This role is hands-on, collaborative, and rooted in clarity. You’ll shape the visual expression of client brands—sometimes carrying a project from strategy and UX planning through delivery, other times sharing phases with fellow designers—always keeping the client’s message at the center. Your work will help companies communicate clearly, stand out in their markets, and guide their customers toward confident decisions.

Creative Execution & Strategy

• Contribute across the design process: strategic planning, UX flow, page layout, and final creative.

• Work with Project Managers, Copy, and SEO Managers to understand the client’s goals, audience, and messaging—and convert that clarity into intuitive website experiences.

• Shape visuals, layouts, curated imagery, and graphic elements that support the client’s brand story and resonate with their ideal customer.

• Design websites in Squarespace using strong graphic design principles and platform best practices.

• Create visual assets using Adobe Suite, Canva, and Figma as part of the design and collaboration process.

• Explore innovative solutions using platform capabilities, custom code, and emerging design trends.

Project Ownership & Delivery

• Develop detailed page designs, navigation paths, and user-friendly structures that reduce confusion and increase engagement.

• Create original graphics, backgrounds, and visual elements that feel cohesive, intentional, and on-brand.

• Update and refine websites and website updates according to scope, feedback, and evolving creative direction.

• Deliver polished creative on time, with the level of precision expected from a senior craftsperson.

• Communicate with internal teams through Slack and Zoom to maintain clarity and momentum.

Cross-Functional Collaboration

• Partner closely with internal Project Managers (this is not a client-facing role).

• Collaborate with Paid Media Managers to ensure landing pages and visuals support campaign goals.

• Work with the Copy Team to align messaging and visuals into a cohesive StoryBrand-informed narrative.

• Support Social Media and Content teams with short-form, brand-aligned video edits and visual assets.

• Interpret feedback with professionalism—offering thoughtful creative reasoning while staying grounded in client goals.

• Share creative insights that elevate the team’s overall approach across web, ads, and brand assets.

You’ll Thrive in This Role If You:

• Naturally think in terms of clarity, audience needs, and brand storytelling.

• Care deeply about details—spacing, typography, hierarchy, usability—and understand how they shape user experience.

• Enjoy working across multiple brands and creative challenges.

• Are energized by meaningful work where your designs influence real business outcomes.

• Receive feedback well and collaborate fluidly with cross-functional teams.

• Are curious, growth-oriented, and motivated to continually refine your craft.
  

• Enjoy a a fast-paced dynamic work style. 

What Success Looks Like

• Websites that communicate clearly, look exceptional, and guide users effortlessly.

• Designs that feel fresh, purposeful, and aligned with the client’s message.

• Strong collaboration across SEO, Paid Media, Copy, and Social teams.

• Consistent, high-quality creative delivered on time.

• Work that strengthens client trust and contributes to long-term partnerships.

• A portfolio filled with intentional, strategic, emotionally engaging designs.

• On-time, and on-budget. 

Required Experience

• Extensive Squarespace website design experience (required).

• Advanced proficiency in Adobe Suite, Canva, and Figma.

• Working knowledge of HTML, CSS, basic JavaScript, and implementing custom code within Squarespace.

• Strong understanding of foundational design principles: spacing, grids, typography, hierarchy, and white space.

• Ability to research and apply relevant design trends.

• Nice to Have: Basic short-form video editing for social content (cutting, transitions, overlays)

About Halstead

Halstead Media Group is a Growth Operations partner built specifically for the landscape and outdoor living industry, and a 2026 Inc. 5000 honoree, recognized as one of the fastest-growing private companies in America. Our work spans demand generation, CRM, sales process, reporting and the connections between them, because we believe growth is a system, not a collection of marketing services, and every part of it should be working toward the same objectives.

Halstead was built from inside this industry, and for more than a decade we've worked alongside hundreds of landscape companies as they've grown. As our clients needed more than marketing alone, our work expanded with them into pipeline visibility, stronger sales processes and systems that actually talk to each other. Our clients choose us because we understand the economics, the sales cycles and the seasonality of their business, and because we help them see what's creating real opportunities, winning work and driving revenue. When you join Halstead, you join a team that's helping shape how a fast-growing $100B+ industry grows.

This role is for someone who gets excited about where search is going—not just where it’s been. AI-driven search, evolving SERPs, local visibility, entity optimization, changing user behavior, and new tools are creating a huge opportunity for marketers who know how to adapt quickly and turn change into results.

As SEO Manager, you’ll own SEO strategy and performance across a portfolio of clients, identify opportunities for growth, and work closely with our copywriters, designers, developers, Project Managers, and leadership team to turn strategy into execution.

You won’t simply follow an SEO checklist. You’ll analyze what’s happening, determine what matters, prioritize the highest-impact opportunities, test new approaches, and continuously improve how we help our clients get found and generate qualified leads.

This role is 99% remote, with optional annual travel for training or team planning.

About Halstead

Halstead Media Group is a Growth Operations partner built specifically for the landscape and outdoor living industry, and a 2026 Inc. 5000 honoree, recognized as one of the fastest-growing private companies in America. Our work spans demand generation, CRM, sales process, reporting and the connections between them, because we believe growth is a system, not a collection of marketing services, and every part of it should be working toward the same objectives.

Halstead was built from inside this industry, and for more than a decade we've worked alongside hundreds of landscape companies as they've grown. As our clients needed more than marketing alone, our work expanded with them into pipeline visibility, stronger sales processes and systems that actually talk to each other. Our clients choose us because we understand the economics, the sales cycles and the seasonality of their business, and because we help them see what's creating real opportunities, winning work and driving revenue. When you join Halstead, you join a team that's helping shape how a fast-growing $100B+ industry grows.

What You’ll Do

SEO Strategy & Client Growth

• Own SEO and GEO strategy and performance across an assigned portfolio of clients
• Build annual, quarterly, and monthly SEO priorities based on client goals, opportunities, and performance
• Identify the highest-impact opportunities across content, local SEO, technical SEO, UX, and conversion
• Turn SEO data into clear recommendations and actionable next steps with SEO implementation that you would handle on your own and with other team members, including copy and design team members.
• Continuously evaluate what is and isn’t working and adjust strategies accordingly
• Identify opportunities to increase qualified organic traffic, visibility, leads, and revenue
• Help ensure SEO strategy aligns with each client’s broader marketing and business goals

AI, Search Innovation & Experimentation

• Stay ahead of how AI-driven search, AI Overviews, answer engines, zero-click search, and evolving SERPs are changing organic visibility
• Explore strategies for increasing client visibility across both traditional search engines and AI-powered search experiences
• Test new SEO tools, workflows, technologies, and optimization approaches
• Experiment with structured data, schema, entity optimization, content formats, internal linking, and topical authority strategies
• Identify meaningful changes in search behavior and translate them into practical strategies for our clients
• Help develop internal SEO playbooks, processes, and best practices based on what we learn
• Bring ideas to the table and actively challenge outdated SEO assumptions when the data points somewhere new

Content & On-Page SEO

• Develop content strategies based on search demand, topical authority, client priorities, competitive opportunities, and conversion potential
• Provide strategic direction for service pages, location pages, blogs, landing pages, and other organic content
• Create clear SEO briefs and recommendations for copywriters
• Review and optimize page structure, metadata, internal linking, headings, schema, and content hierarchy
• Identify content gaps and opportunities to strengthen topical and entity relevance
• Collaborate with design and development teams on UX improvements that support both search performance and conversions
• Ensure content is created for real people first while giving search engines and AI systems the context they need to understand it

Local SEO & Google Business Profile

• Own local SEO strategy across Google Business Profiles, location pages, reviews, citations, and local authority signals
• Identify opportunities to improve visibility in Google Maps and local search results
• Evaluate geographic expansion opportunities and develop strategies for entering or strengthening visibility in new markets
• Build scalable approaches for location-based content without sacrificing quality
• Monitor local search performance and adjust strategies as markets and SERPs evolve

Technical SEO

• Identify, prioritize, and implement technical SEO issues based on their actual impact
• Partner with developers to address indexing, crawling, site architecture, redirects, canonicals, schema, Core Web Vitals, and other technical considerations
• Provide SEO direction during website builds, redesigns, migrations, and launches
• Help ensure new websites are built with strong organic foundations from the beginning

Performance, Analysis & Reporting

• Monitor rankings, organic traffic, local visibility, conversions, leads, and other meaningful performance indicators
• Look beyond surface-level metrics to understand why performance is changing
• Identify patterns, opportunities, risks, and anomalies in SEO data
• Translate complex SEO findings into clear insights for Project Managers, leadership, and clients
• Help evolve our reporting as search changes, including AI visibility and other emerging measures of organic performance
• Train and support team members in understanding SEO performance and communicating it clearly to clients

Cross-Functional Collaboration

• Work closely with copywriters, designers, developers, Project Managers, and leadership to make sure SEO strategy is executed effectively
• Partner with our Paid Media team to uncover cross-channel opportunities, including keyword insights, conversion trends, landing page performance, and market demand
• Provide SEO guidance during client onboarding, strategy development, website projects, and ongoing marketing campaigns
• Clearly communicate priorities so other teams understand not just what needs to happen, but why
• Help strengthen SEO knowledge across the agency

You’ll Thrive in This Role If You:

• Have 2+ years of hands-on SEO experience and understand how strong SEO strategies are actually executed
• Think strategically but are comfortable getting into the details when needed
• Are genuinely excited about how AI is changing search and want to help figure out what comes next
• Understand content, local, technical, UX, and on-page SEO as interconnected parts of a larger strategy
• Know how to prioritize opportunities based on potential impact rather than simply completing tasks
• Are comfortable analyzing data and turning it into decisions
• Communicate clearly and confidently with both SEO experts and non-technical teammates
• Are proactive and don’t need someone else to identify every opportunity for you
• Enjoy testing ideas, measuring results, and changing direction when the data tells you to
• Are naturally curious and continually learning
• Like building processes and frameworks that make great work repeatable
• Care about business results—not just rankings and traffic

Bonus Skills

• Experience with AI search optimization, entity SEO, schema, NLP, semantic SEO, or topical authority strategies
• Experience with landscaping, home services, B2B, multi-location businesses, or similar industries
• Experience with tools such as Semrush, Ahrefs, Screaming Frog, Google Search Console, GA4, Local Falcon, BrightLocal, Surfer, Clearscope, or similar platforms
• Experience using ChatGPT or other AI tools to improve SEO research, analysis, workflows, or productivity
• Understanding of UX and conversion rate optimization
• Experience collaborating directly with developers on technical SEO
• Experience with website migrations or redesigns

Details & Perks

• 99% remote
• Equipment reimbursement
• Monthly perks, including snack and coffee/tea subscriptions
• Flexible hours with a results-first mindset
• Paid training and professional development
• 15 days PTO to start, plus paid holidays
• 401(k) with company match
• Medical, dental, and vision insurance
• 100% of the employee medical premium paid by Halstead
• Cash medical opt-out benefit if you have qualifying insurance elsewhere

What You’ll Do

This role is hands-on, collaborative, and rooted in clarity. You’ll shape the visual expression of client brands—sometimes carrying a project from strategy and UX planning through delivery, other times sharing phases with fellow designers—always keeping the client’s message at the center. Your work will help companies communicate clearly, stand out in their markets, and guide their customers toward confident decisions.

Creative Execution & Strategy

• Contribute across the design process: strategic planning, UX flow, page layout, and final creative.

• Work with Project Managers, Copy, and SEO Managers to understand the client’s goals, audience, and messaging—and convert that clarity into intuitive website experiences.

• Shape visuals, layouts, curated imagery, and graphic elements that support the client’s brand story and resonate with their ideal customer.

• Design websites in Squarespace using strong graphic design principles and platform best practices.

• Create visual assets using Adobe Suite, Canva, and Figma as part of the design and collaboration process.

• Explore innovative solutions using platform capabilities, custom code, and emerging design trends.

Project Ownership & Delivery

• Develop detailed page designs, navigation paths, and user-friendly structures that reduce confusion and increase engagement.

• Create original graphics, backgrounds, and visual elements that feel cohesive, intentional, and on-brand.

• Update and refine websites and website updates according to scope, feedback, and evolving creative direction.

• Deliver polished creative on time, with the level of precision expected from a senior craftsperson.

• Communicate with internal teams through Slack and Zoom to maintain clarity and momentum.

Cross-Functional Collaboration

• Partner closely with internal Project Managers (this is not a client-facing role).

• Collaborate with Paid Media Managers to ensure landing pages and visuals support campaign goals.

• Work with the Copy Team to align messaging and visuals into a cohesive StoryBrand-informed narrative.

• Support Social Media and Content teams with short-form, brand-aligned video edits and visual assets.

• Interpret feedback with professionalism—offering thoughtful creative reasoning while staying grounded in client goals.

• Share creative insights that elevate the team’s overall approach across web, ads, and brand assets.

You’ll Thrive in This Role If You:

• Naturally think in terms of clarity, audience needs, and brand storytelling.

• Care deeply about details—spacing, typography, hierarchy, usability—and understand how they shape user experience.

• Enjoy working across multiple brands and creative challenges.

• Are energized by meaningful work where your designs influence real business outcomes.

• Receive feedback well and collaborate fluidly with cross-functional teams.

• Are curious, growth-oriented, and motivated to continually refine your craft.
  

• Enjoy a a fast-paced dynamic work style. 

What Success Looks Like

• Websites that communicate clearly, look exceptional, and guide users effortlessly.

• Designs that feel fresh, purposeful, and aligned with the client’s message.

• Strong collaboration across SEO, Paid Media, Copy, and Social teams.

• Consistent, high-quality creative delivered on time.

• Work that strengthens client trust and contributes to long-term partnerships.

• A portfolio filled with intentional, strategic, emotionally engaging designs.

• On-time, and on-budget. 

Required Experience

• Extensive Squarespace website design experience (required).

• Advanced proficiency in Adobe Suite, Canva, and Figma.

• Working knowledge of HTML, CSS, basic JavaScript, and implementing custom code within Squarespace.

• Strong understanding of foundational design principles: spacing, grids, typography, hierarchy, and white space.

• Ability to research and apply relevant design trends.

• Nice to Have: Basic short-form video editing for social content (cutting, transitions, overlays)

About Halstead

Halstead Media Group is a Growth Operations partner built specifically for the landscape and outdoor living industry, and a 2026 Inc. 5000 honoree, recognized as one of the fastest-growing private companies in America. Our work spans demand generation, CRM, sales process, reporting and the connections between them, because we believe growth is a system, not a collection of marketing services, and every part of it should be working toward the same objectives.

Halstead was built from inside this industry, and for more than a decade we've worked alongside hundreds of landscape companies as they've grown. As our clients needed more than marketing alone, our work expanded with them into pipeline visibility, stronger sales processes and systems that actually talk to each other. Our clients choose us because we understand the economics, the sales cycles and the seasonality of their business, and because we help them see what's creating real opportunities, winning work and driving revenue. When you join Halstead, you join a team that's helping shape how a fast-growing $100B+ industry grows.

What you'll do day to day

• Write creative, polished copy that fits each client's strategy, tone of voice and growth goals.
• Build website copy on StoryBrand principles, which is the standard framework our team uses to make the client's customer the hero and give every page a clear path to action.
• Start with the problem, not the assignment. Understand what the client is trying to accomplish, whether it's spelled out in the brief or something you uncover through good questions and research, and then build the strategy with the team or carry the piece through on your own.
• Partner with the SEO team on keywords and structure, so that everything you write works for search and for the people reading it. Anything that lives online is SEO content and gets optimized that way, including for visibility in AI search.
• Generate titles, outlines and hooks.
• Write with real landscape industry knowledge, so that every piece reads like it came from someone who understands the work, the seasons and the people buying it.
• Research thoroughly using reputable websites, our Notion Company Hub, client-provided material and internal documentation, and interview the experts on our team when you need the facts straight from the source.
• Write client job descriptions using their material and comparable postings on job search engines.
• Track and cite sources for any claims that need support.
• Help position each client as the expert in their craft, writing for the homeowners and the property and facility managers who are sizing them up before they ever reach out.
• Work closely with paid media managers, web and graphic designers, the SEO team and project managers to create and review content and keep messaging consistent across every channel.
• Bring ideas for improving content to the table without waiting to be asked.
• Talk KPIs comfortably with PMs, designers, paid media, SEO and leadership, and understand how your copy contributes to leads, opportunities and revenue.
• Bring enthusiasm to a collaborative, positive, solution-oriented culture.

What you'll write

• Website copy
• Blog posts for client websites
• B2B offers for websites like our own
• Email marketing content
• Social media posts
• Social media ad copy
• Brochure copy
• Copy for video and graphics
• Job descriptions

How you'll know you're doing an amazing job

Every part of a client's growth system should contribute to the same objectives and be measured against them, and your copy is part of that system too.

• Assignments delivered on time
• Clean, accurate copy built on well-researched facts
• Fluff-free writing with no filler sentences or words
• Copy that shows real knowledge of the landscape industry, from the services and the seasonality to how your clients' customers buy, along with continued growth in your voice, quality and attention to detail
• Content that stays on topic and is aligned to the goal it was written for
• A growing understanding of how copy ties to strategy and results, like what makes a social post earn clicks or how to A/B test copy
• Fresh angles and phrasing when similar assignments come around again, so that each piece stands on its own
• Steady improvement in voice, quality, attention to detail and landscape industry knowledge
• Open communication with the team on ideas, issues and opportunities
• Being a team player
Benefits
• Medical insurance with HSA and PPO plan options, with premium for the employee paid by the company
• 50% of the dental premium paid by the company
• Optional vision insurance
• Paid training and professional development
• 401(k) with match
• 15 PTO days (mix of vacation and sick) in your first year, increasing each year
• 10 paid holidays: New Year's Day, Martin Luther King Jr. Day (3rd Monday in January), Memorial Day, Independence Day, Labor Day, Thanksgiving Day, the Friday after Thanksgiving, Christmas Eve, Christmas Day and Boxing Day
• Snack, coffee and tea subscriptions
• Branded company swag