As a HALSTEAD freelance copywriter, you’ll be working on website designs for various clients, you will be continuously provided space and opportunities to learn new ideas and push your creativity and craft forward. Rather than focusing on only one brand with one message, you will be tasked with jumping between different projects, different clients, and different goals—discovering new skills along the way. You will be challenged with creating a cohesive, powerful brand copy across multiple platforms and mediums. This position is 100% remote. 

Tactical responsibilities, typical day stuff:

• Produce content (for websites, brochures, email, blog articles, social posts) that is creative, well-written, and aligned to the client’s strategy.

• Understand the clients goals, if provided, or uncover the goals, by asking relevant questions and researching, and then collaborate with the team to establish a strategy for each assignment/piece of content, or work independently to complete copy. 

• Work with the SEO team for using specific, relevant keywords; writing for both seo and readers. All writing that lives on the internet is SEO content and will need to be optimized accordingly. 

• Assist with generating titles, outlines, and hooks for content.

• Perform required research using search engines - referencing reputable websites, company trainual platform, client provided material, internal documentation, as well as “interviewing” expert team members for required facts. 

• When writing job descriptions, referencing client-provided material and job search engine for comparisons.

• Keep track of and provide sources to support claims in content where necessary.

• Write great written content– create clear, concise, polished copy that is consistent with our clients (or our own, when applicable) unique tone of voice and mission.

• Interact with digital marketers, web and graphic designers, ad managers, and project managers, to create and review all content & ensure consistent messaging.

• Help position the client as an industry expert in their craft, when writing client website copy and blog articles, as well as social copy.

• Share ideas, opportunities to improve content, without necessarily being tasked to do so.

• Be comfortable discussing KPIs in collaboration with PMs, web designers, ad managers, seo team, leadership, and supporting team.

• Embrace a collaborative, positive, solution-oriented culture with enthusiasm. 

• Examples of efforts for which you will write::

  • Consumer-facing blog posts for client websites

  • B2B offers for websites like our own

  • Email marketing content

  • Social media posts

  • Assist with social media ads

  • Brochure copy

  • Website copy

  • Copy to be used in video or graphics

  • Job descriptions

Measurement/Areas of success (how do you know you're doing an amazing job?):

• Timely completion of written assignments

• Content that is generally free from errors 

• Accurately written content that references well-researched facts or details 

• Fluff-free writing (void of filler sentences and/or words)

• On-topic content 

• Deliver content properly aligned to the goal. 

• Progress your knowledge of how written content aligns to digital marketing strategy. (ie. what are the essential components of writing a social post that generates clicks? Best practices for A/B testing copy, etc). 

• When tasked with similar, repeat assignments, leveraging unique points or unique phrasing to differentiate content 

• Demonstrate ongoing improvement in writing voice, quality, attention to detail, and industry knowledge

• Communicating with team on ideas, issues, opportunities

• Being a team player 

What makes this role unique is the balance of creativity, consistency, and measurable impact—paired with benefits that support your life and career: remote flexibility, paid training and professional development, snack/coffee/tea subscriptions, premium medical (100% company-paid for employee), dental (50% company-paid) with optional vision, 15 PTO (includes vacation and sick) days to start plus paid holidays, 401(k) with match, and branded company swag.

What You’ll Do

This isn’t a “post and forget it” role. You’ll be responsible for building reliable, repeatable email and social systems that reinforce client positioning, support sales, and keep landscape brands active and relevant year-round. Your work directly impacts how Halstead clients show up, how clearly they communicate, and how confident their customers feel choosing them.

Email Marketing Ownership & Execution

Own email marketing execution for clients, including newsletters, nurturing sequences, seasonal campaigns, and promotional sends.

Build, schedule, and manage emails inside platforms like HubSpot (and similar tools), ensuring accuracy, consistency, and on-time delivery.

Write clear, engaging, typo-free email copy that aligns with the client’s services, audience, and goals.

Collaborate with strategy and leadership to align email content with broader marketing initiatives, sales cycles, and seasonal priorities.

Maintain clean formatting, proper links, images, and CTAs—nothing broken, nothing rushed.

Track and monitor performance (open rates, click-through rates, engagement trends) and flag insights or opportunities for improvement.

Apply StoryBrand to copy/framework. 

Organic Social Media Management

Manage organic social posting for clients across platforms like Facebook and Instagram (and others as applicable).

Create and schedule posts consistently—balancing promotional, educational, and brand-building content.

Write strong, on-brand captions that reflect the client’s voice and services without fluff or filler.

Build simple, clean social graphics in Canva; partner with designers when more advanced creative is needed.

Ensure posts are accurate, relevant, and aligned with the season, services, and local context.

Maintain content calendars and posting schedules so clients show up reliably without gaps.

Manage comments and posts through timely responses/comments and on-brand voice. 

Quality Control, Organization & Follow-Through

Own quality control across all email and social outputs—links work, copy is clean, images are correct, and content is aligned with the plan.

Stay organized across multiple clients, schedules, and content streams without things slipping.

Document processes, templates, and repeatable wins inside Halstead’s training and systems platforms.

Flag risks early (missed approvals, delays, unclear inputs) and communicate proactively to keep work moving.

Respond to comments and messages timely and accurately, 

Cross-Functional Collaboration

Collaborate with project managers, copy, design, paid media, and leadership to ensure email and social support larger campaigns and priorities.

Align messaging across channels so email, social, ads, and websites feel cohesive—not fragmented.

Participate in Zoom meetings for planning, coordination, training, and troubleshooting.

Support reporting and updates by summarizing what went out, why it mattered, and what’s coming next.

You’ll Thrive in This Role If You:

Enjoy consistency and take pride in clean, reliable execution.

Write clearly and confidently—and care about details.

Are organized, deadline-driven, and comfortable managing multiple clients at once.

Communicate proactively when something is off or unclear.

Think strategically but execute efficiently (you don’t overcomplicate).

Like learning and improving systems, not just creating content.

What Success Looks Like

Emails and social posts go out on time, every time—clean, accurate, and aligned.

Clients show up consistently in inboxes and feeds without scrambling or last-minute stress.

Messaging supports sales, retention, and brand trust—not just “activity.”

Internal teams trust your follow-through and clarity.

You operate in alignment with Halstead’s values: dependable, curious, results-driven, and action-oriented, client-centered, and open to change. 

Required Experience

Experience managing email marketing and/or organic social media for businesses.

Strong written communication skills (copy quality matters here).

Comfort working in modern tools like Slack, Zoom, HubSpot, Canva, project management systems, and scheduling platforms.

Ability to manage multiple clients, timelines, and approvals simultaneously.

Bonus Experience

Email automation or nurturing sequences.

Basic performance analysis (opens, clicks, engagement trends).

Experience supporting service-based or local businesses.

Familiarity with CRM-driven marketing or sales-aligned email strategies.

Comfortable with HubSpot email and social posting scheduling. 

Additional Opportunities (Variety + Growth)

Depending on interest and strengths, you may also contribute to:

Content repurposing across channels

Reputation management support

Campaign coordination with paid media

Internal process improvements

Expanded lifecycle or retention initiatives

About Halstead

Halstead Media Group helps landscape and outdoor living companies eliminate instability, fuel growth, and build lasting legacies with specialized, year-round marketing systems.

We’re a fast-growing, performance-driven team that values ownership, clarity, and follow-through. Clients stay with Halstead because we deliver consistent results, proactive strategy, and marketing that feels structured—not chaotic. As a recognized leader in the landsacpe industry, we’re shaping what’s next through education, partnerships, and work that actually moves the needle.

This role is for a self-starter who learns fast, figures things out, and makes the business better through smarter tools, clearer processes, and better visibility. Alongside meaningful ownership, you’ll enjoy benefits designed to support your life and career: remote flexibility, paid training and professional development, snack/coffee/tea subscriptions, premium medical (100% company-paid for employee), dental (50% company-paid) with optional vision, 15 PTO (includes vacation and sick) days to start plus paid holidays, 401(k) with match, and branded company swag.

What You’ll Do

This is not a “wait for instructions” role. You’ll proactively take ownership of projects, systems, training, reporting, and scheduling—learning tools quickly, identifying improvements, and enabling others to work more effectively.

Special Projects Ownership

Own cross-functional special projects from idea through execution—defining scope, timelines, owners, and success criteria.

Break ambiguous initiatives into clear, actionable plans without needing constant direction.

Drive momentum across departments by removing blockers, clarifying decisions, and holding follow-through.

Identify risks early and escalate thoughtfully with recommendations, not just problems.

Ensure projects result in lasting improvements—not temporary fixes.

Tools, Systems & Optimization

Learn new tools quickly and deeply—becoming the internal expert others rely on.

Evaluate how tools are being used today and identify opportunities to optimize workflows, reduce friction, and improve reliability.

Configure, document, and refine systems and tools to support scale and consistency.

Identify gaps between how tools could be used and how they are being used—and close them.

Partner with leadership to support tool rollouts, system migrations, and process updates.

Training, Documentation & Enablement

Create clear, practical training materials (guides, SOPs, walkthroughs, recordings) that help teams adopt tools and processes confidently.

Lead training sessions for individuals or groups as needed—live or recorded.

Keep documentation current, usable, and easy to follow.

Reduce repeat questions and rework by building systems people can actually use.

Reporting & Visibility

Own internal and client-facing reporting systems—ensuring accuracy, consistency, and clarity.

Build recurring reports and dashboards that surface trends, risks, and insights—not just raw data.

Ensure metric definitions are clear and aligned across teams.

Translate data into insight: what happened, why it matters, and what should change next.

Support leadership with executive-ready summaries that enable confident decision-making.

Production Schedules & Operations Tasks

Own production schedules across recurring deliverables and special initiatives—ensuring work is planned, sequenced, and visible.

Coordinate timelines and capacity realities across teams so deadlines are predictable and avoidable fire drills are reduced.

Track and manage operational tasks that keep work moving (intake coordination, handoffs, follow-ups, routing, status checks, schedule hygiene).

Identify schedule risks early and drive resolution with the right owners.

Create lightweight scheduling systems that teams actually use—clear enough to run the business, simple enough to maintain.

Process Improvement & Initiative Leadership

Continuously look for ways to improve how work gets done—tools, handoffs, reporting, scheduling, or communication.

Propose and implement process improvements independently, with clear rationale and expected impact.

Act as a problem-solver and connector across teams when things don’t fit neatly into one department.

Bring a bias toward action: test, learn, refine.

You’ll Thrive in This Role If You:

Learn new tools quickly and enjoy becoming the “go-to” person.

Are self-led, resourceful, and comfortable figuring things out without a playbook.

Take initiative and move projects forward without waiting for permission.

See inefficiencies and feel compelled to fix them.

Communicate clearly and confidently across levels—from tactical teams to leadership.

Balance attention to detail with the ability to see the bigger picture.

What Success Looks Like

Special projects move forward smoothly with minimal oversight.

Production schedules are clear, maintained, and trusted—reducing missed handoffs and last-minute chaos.

Teams adopt tools and processes more easily because training is clear and practical.

Leadership trusts reporting because it’s accurate, consistent, and insightful.

Operational friction decreases as systems improve.

You’re seen as a dependable, proactive force who makes the company run better.

Required Experience

Experience leading cross-functional projects or initiatives.

Demonstrated ability to learn and implement new tools quickly.

Experience creating training materials, SOPs, or internal documentation.

Strong organizational, analytical, and communication skills.

Comfort working in modern tools (Slack, Zoom, project management systems, reporting platforms).

Bonus Experience

Experience with HubSpot (CRM, email, workflows, reporting, dashboards).

Strong project management background (timelines, dependencies, stakeholder coordination, delivery systems).

Understanding of marketing performance (paid media, SEO, lifecycle, conversion tracking, lead quality, and KPI interpretation).

Experience building or owning production schedules in an agency or service business environment.

Process improvement / operations experience (systems thinking, documentation, adoption, change enablement).

About Halstead

Halstead Media Group helps landscape and outdoor living companies eliminate instability, fuel growth, and build lasting legacies with specialized, year-round marketing systems.

We’re a fast-growing, performance-driven team that values ownership, clarity, and action. Clients stay with Halstead because we don’t just execute—we build systems that scale, communicate clearly, and deliver results without chaos.

What You’ll Do

This isn’t a “set it and forget it” role—it’s a hands-on performance position where your strategic thinking and execution directly shape client outcomes. You’ll go beyond basic management to become the paid media owner who turns goals into lead volume, better quality, and consistent delivery—while collaborating with creative, web, and client-facing teams to remove friction and improve conversion.

Campaign Ownership & Performance Strategy

• Own lead generation performance for clients across Meta (Facebook/Instagram) and/or Google Ads (search and beyond as applicable).

• Set up and launch campaigns (cold, retargeting, events, video, etc.) with clear structure, targeting, and tracking.

• Use KPIs like leads/conversions as the main measure of success, supported by metrics like CTR, quality score, and cost efficiency.

• Identify performance issues early, diagnose root causes, and build a clear plan to recover results—without waiting for someone to ask.

• Stay current on platform changes and apply updates thoughtfully to improve outcomes.

• High possibility of also working on Microsoft Ads, Linkedin Ads, and other paid media platforms. 

Optimization, Budget Control & Execution

• Monitor and optimize active campaigns regularly: audiences, creative, copy, bidding, and campaign type selection.

• Manage budgets responsibly—avoiding chronic under- or overspend while keeping momentum strong.

• Write compelling, relevant ad copy that matches the service, audience, and intent (and is clean, accurate, and typo-free).

• Build ad creatives in Canva, and partner with designers when higher-level creative is needed.

• Document key changes, learnings, and repeatable wins inside the company’s training/process platform.

Cross-Functional Collaboration & Conversion Improvements

• Collaborate with project managers, leadership, and creative teams to align campaigns to strategy and timelines.

• Provide clear recommendations that improve conversion—such as landing page updates, offer clarity, tracking improvements, and funnel fixes.

• Support reporting and updates by translating performance data into what matters: what happened, why it happened, and what you’re doing next.

• Participate in Zoom sessions for collaboration, training, workshops, and troubleshooting—especially around tracking forms/calls.

You’ll Thrive in This Role If You:

• Enjoy owning outcomes and taking pride in performance that’s easy to measure.

• Communicate clearly and proactively—especially when performance is down and action is needed.

• Are organized and comfortable juggling multiple accounts, priorities, and deadlines.

• Think strategically, but move fast (you don’t get stuck overthinking).

• Like learning—because the work touches tracking, landing pages, creative strategy, and more.

What Success Looks Like

• Consistent lead generation results clients can feel—and explain inside their business.

• Clean, accurate builds: strong copy, correct settings, thoughtful targeting, and well-structured campaigns.

• Budgets managed responsibly with steady optimization (not fire drills).

• Cross-team trust: you bring clarity, ideas, and follow-through that makes everyone better.

• Visible alignment with our values: dependable, curious, results-driven, and action-oriented.

Required Experience

• Experience creating and managing Meta OR Google Ads campaigns (you do not need both).

• Strong written communication skills (ad copy quality matters here).

• Comfort working in modern tools (Slack, Zoom, HubSpot, Asana, reporting tools, etc.).

• Bonus: experience with conversion tracking, call/form tracking, landing page optimization, or LinkedIn Ads.

Additional Opportunities (Variety + Growth)

To broaden your marketing skillset—and help the team during coverage— you may also contribute to initiatives like:

• Supporting reputation management updates

• Competitor research

• Call tracking setup support

• Internal projects that improve client satisfaction and processes

• Learning/supporting SEO depending on interest and strengths

About Halstead

Halstead Media Group helps landscape and outdoor living companies eliminate instability, fuel growth, and build lasting legacies with specialized, year-round marketing systems.

We’re a fast-growing, performance-driven team that takes ownership of results and builds real client relationships rooted in trust. Clients stay with Halstead because we deliver best-in-class ROI, proactive strategy, and a human connection that makes marketing feel clear—not chaotic. As a recognized leader in the green industry, we’re shaping what’s next through education, partnerships, and marketing that produces real outcomes.

What You’ll Do

This isn’t a passive role—it’s a hands-on client facing position where your skills in organization, communication, and strategy directly shape client success. You’ll go beyond coordination to become the project leader who turns marketing strategy into real results, guiding both teams and clients with clarity and confidence.

Client Management & Strategy

• Serve as the day-to-day contact for clients, keeping communication clear, professional, and proactive.

• Lead strategy sessions with clients and internal teams to align priorities, messaging, and deliverables.

• Spot challenges early and present solutions with confidence.

• Provide timely, strategic recommendations via email and Zoom that build client trust.

Project Execution & Process Ownership

• Manage timelines and deliverables across websites, onboarding campaigns, and recurring marketing services.

• Scope, schedule, and assign tasks with precision to keep projects moving.

• Drive forward momentum by holding contributors accountable.

• Ensure every deliverable is polished, on time, and aligned with client goals.

• Keep workflows organized and visible through project management tools.

• Capture learnings to improve systems and processes with each project.

Cross-Functional Collaboration

• Partner with paid media managers, designers, copywriters, and leadership to deliver client-ready work.

• Evaluate creative and media deliverables for quality and alignment with strategy.

• Translate client goals and feedback into clear, actionable next steps for the team.

• Support colleagues by sharing insights that improve outcomes across campaigns.

You’ll Thrive in This Role If You:

• Are highly organized, detail-driven, and energized by fast-paced work.

• Communicate with clarity and confidence, building trust with clients and teammates.

• Bring a strong marketing background, especially in strategy and paid media.

• Think strategically and act decisively, even under tight timelines.

• Love creating order out of chaos and turning process into measurable results.

What Success Looks Like

• Clients who are happy, supported, and eager to renew and refer.

• Projects that launch on time, on budget, and with polish.

• Teams working seamlessly together with clear accountability.

• Strategic support that delivers results—not just task completion.

Required Experience

• Experience with managing website designs. 

• Familiarity with Facebook Ads and/or Google Ads.

• Bonus: Exposure to CRMs, website platforms, or marketing automation tools.

About Halstead

Halstead Media Group helps landscape and outdoor living companies eliminate instability, fuel growth, and build lasting legacies with specialized, year-round marketing systems.

We’re a passionate, fast-growing team that takes ownership of results and leads with clarity, empathy, and excellence. Our clients stay with us because we consistently deliver best-in-class ROI, proactive strategy, and a human connection rooted in trust and collaboration. As a recognized leader in the green industry, we’re shaping the future through education, industry partnerships, and top-tier marketing that drives real results.

Salary consideration: The highest range is reserved for those with 5+ years with marketing agency experience in hands-on project/account management client-facing roles managing digital marketing including websites, paid media, and SEO. 

What You’ll Do

This role is hands-on, collaborative, and rooted in clarity. You’ll shape the visual expression of client brands—sometimes carrying a project from strategy and UX planning through delivery, other times sharing phases with fellow designers—always keeping the client’s message at the center. Your work will help companies communicate clearly, stand out in their markets, and guide their customers toward confident decisions.

Creative Execution & Strategy

• Contribute across the design process: strategic planning, UX flow, page layout, and final creative.

• Work with Project Managers, Copy, and SEO Managers to understand the client’s goals, audience, and messaging—and convert that clarity into intuitive website experiences.

• Shape visuals, layouts, curated imagery, and graphic elements that support the client’s brand story and resonate with their ideal customer.

• Design websites in Squarespace using strong graphic design principles and platform best practices.

• Create visual assets using Adobe Suite, Canva, and Figma as part of the design and collaboration process.

• Explore innovative solutions using platform capabilities, custom code, and emerging design trends.

Project Ownership & Delivery

• Develop detailed page designs, navigation paths, and user-friendly structures that reduce confusion and increase engagement.

• Create original graphics, backgrounds, and visual elements that feel cohesive, intentional, and on-brand.

• Update and refine websites and website updates according to scope, feedback, and evolving creative direction.

• Deliver polished creative on time, with the level of precision expected from a senior craftsperson.

• Communicate with internal teams through Slack and Zoom to maintain clarity and momentum.

Cross-Functional Collaboration

• Partner closely with internal Project Managers (this is not a client-facing role).

• Collaborate with Paid Media Managers to ensure landing pages and visuals support campaign goals.

• Work with the Copy Team to align messaging and visuals into a cohesive StoryBrand-informed narrative.

• Support Social Media and Content teams with short-form, brand-aligned video edits and visual assets.

• Interpret feedback with professionalism—offering thoughtful creative reasoning while staying grounded in client goals.

• Share creative insights that elevate the team’s overall approach across web, ads, and brand assets.

You’ll Thrive in This Role If You:

• Naturally think in terms of clarity, audience needs, and brand storytelling.

• Care deeply about details—spacing, typography, hierarchy, usability—and understand how they shape user experience.

• Enjoy working across multiple brands and creative challenges.

• Are energized by meaningful work where your designs influence real business outcomes.

• Receive feedback well and collaborate fluidly with cross-functional teams.

• Are curious, growth-oriented, and motivated to continually refine your craft.
  

• Enjoy a a fast-paced dynamic work style. 

What Success Looks Like

• Websites that communicate clearly, look exceptional, and guide users effortlessly.

• Designs that feel fresh, purposeful, and aligned with the client’s message.

• Strong collaboration across SEO, Paid Media, Copy, and Social teams.

• Consistent, high-quality creative delivered on time.

• Work that strengthens client trust and contributes to long-term partnerships.

• A portfolio filled with intentional, strategic, emotionally engaging designs.

• On-time, and on-budget. 

Required Experience

• Extensive Squarespace website design experience (required).

• Advanced proficiency in Adobe Suite, Canva, and Figma.

• Working knowledge of HTML, CSS, basic JavaScript, and implementing custom code within Squarespace.

• Strong understanding of foundational design principles: spacing, grids, typography, hierarchy, and white space.

• Ability to research and apply relevant design trends.

• Nice to Have: Basic short-form video editing for social content (cutting, transitions, overlays)

About Halstead

Halstead Media Group helps landscape and outdoor living companies eliminate instability, fuel growth, and build lasting legacies through year-round, specialized marketing systems.

Our clients choose us because we bring clarity to their messaging, creativity to their brand, and strategy to their growth. As a recognized leader in the green industry, we blend high-end creative, proactive communication, and trusted partnerships—helping companies move forward with confidence. When you join Halstead, you join a team shaping the future of a fast-growing $100B+ industry.

What You’ll Do

This role is hands-on, collaborative, and rooted in clarity. You’ll shape the visual expression of client brands—sometimes carrying a project from strategy and UX planning through delivery, other times sharing phases with fellow designers—always keeping the client’s message at the center. Your work will help companies communicate clearly, stand out in their markets, and guide their customers toward confident decisions.

Creative Execution & Strategy

• Contribute across the design process: strategic planning, UX flow, page layout, and final creative.

• Work with Project Managers, Copy, and SEO Managers to understand the client’s goals, audience, and messaging—and convert that clarity into intuitive website experiences.

• Shape visuals, layouts, curated imagery, and graphic elements that support the client’s brand story and resonate with their ideal customer.

• Design websites in Squarespace using strong graphic design principles and platform best practices.

• Create visual assets using Adobe Suite, Canva, and Figma as part of the design and collaboration process.

• Explore innovative solutions using platform capabilities, custom code, and emerging design trends.

Project Ownership & Delivery

• Develop detailed page designs, navigation paths, and user-friendly structures that reduce confusion and increase engagement.

• Create original graphics, backgrounds, and visual elements that feel cohesive, intentional, and on-brand.

• Update and refine websites and website updates according to scope, feedback, and evolving creative direction.

• Deliver polished creative on time, with the level of precision expected from a senior craftsperson.

• Communicate with internal teams through Slack and Zoom to maintain clarity and momentum.

Cross-Functional Collaboration

• Partner closely with internal Project Managers (this is not a client-facing role).

• Collaborate with Paid Media Managers to ensure landing pages and visuals support campaign goals.

• Work with the Copy Team to align messaging and visuals into a cohesive StoryBrand-informed narrative.

• Support Social Media and Content teams with short-form, brand-aligned video edits and visual assets.

• Interpret feedback with professionalism—offering thoughtful creative reasoning while staying grounded in client goals.

• Share creative insights that elevate the team’s overall approach across web, ads, and brand assets.

You’ll Thrive in This Role If You:

• Naturally think in terms of clarity, audience needs, and brand storytelling.

• Care deeply about details—spacing, typography, hierarchy, usability—and understand how they shape user experience.

• Enjoy working across multiple brands and creative challenges.

• Are energized by meaningful work where your designs influence real business outcomes.

• Receive feedback well and collaborate fluidly with cross-functional teams.

• Are curious, growth-oriented, and motivated to continually refine your craft.
  

• Enjoy a a fast-paced dynamic work style. 

What Success Looks Like

• Websites that communicate clearly, look exceptional, and guide users effortlessly.

• Designs that feel fresh, purposeful, and aligned with the client’s message.

• Strong collaboration across SEO, Paid Media, Copy, and Social teams.

• Consistent, high-quality creative delivered on time.

• Work that strengthens client trust and contributes to long-term partnerships.

• A portfolio filled with intentional, strategic, emotionally engaging designs.

• On-time, and on-budget. 

Required Experience

• Extensive Squarespace website design experience (required).

• Advanced proficiency in Adobe Suite, Canva, and Figma.

• Working knowledge of HTML, CSS, basic JavaScript, and implementing custom code within Squarespace.

• Strong understanding of foundational design principles: spacing, grids, typography, hierarchy, and white space.

• Ability to research and apply relevant design trends.

• Nice to Have: Basic short-form video editing for social content (cutting, transitions, overlays)

About Halstead

Halstead Media Group helps landscape and outdoor living companies eliminate instability, fuel growth, and build lasting legacies through year-round, specialized marketing systems.

Our clients choose us because we bring clarity to their messaging, creativity to their brand, and strategy to their growth. As a recognized leader in the green industry, we blend high-end creative, proactive communication, and trusted partnerships—helping companies move forward with confidence. When you join Halstead, you join a team shaping the future of a fast-growing $100B+ industry.

Others, in this role and similar roles at this company, have said they have learned more here, in a supportive environment, than they ever thought possible working remotely. This is an environment that will challenge & excite you. 

About Us: 

We provide all-in-one digital marketing and recruiting solutions for commercial and residential landscape, lawn care, pool, and outdoor living industry businesses.Our clients choose and stay with Halstead because we deliver best-in-class customer experiences and true business ROI. Highly regarded as an industry leader, we are growing very quickly. We are active leaders in pushing the rapidly growing landscape industry forward through education and partnerships with prominent associations and brands.

More about this role

High-level responsibilities milestones include:

You’ll be working on website designs and updates for various clients, you will be continuously provided space and opportunities to learn new ideas and push your creativity forward. Rather than one focusing on only one brand with one message, you will be tasked with jumping between different projects, different clients, and different goals—discovering new skills along the way. You will be charged with creating a cohesive, powerful, brand across multiple platforms and mediums. 

Tactical responsibilities, typical day stuff:

• You will work on each project all the way through, from strategy to delivery. This allows for ownership, creative control, and a recurring sense of accomplishment. 

• Plan website design strategy in close partnership with Project & SEO Managers.

• Detail out page designs; plan navigation/architecture; curate client-provided images; plan user experience; identify best ways to organize client’s services/products.

• Design websites (usually on Squarespace) using industry standard graphic design principles, 

• Then push design concepts outside of what’s expected; discover new ways of using existing website design platform features combined with customizations; use graphic design software (Adobe Suite and Canva) to create backgrounds, images; edit videos for banners and other website placements; pay attention to the details like buttons, links, and the small stuff; surprise yourself and our clients with designs that are on-brand and emotion-provoking.

• Eventually, support social media managers with social-first short-form videos that are unique to the client’s brand and messaging. 

• Update websites based on scope requirements, aligned to the overall website theme.

• This isn’t a client facing role, you will be working with internal project managers who will liaison with you and the clients on sharing needs and feedback, along with timelines. This role is for those that can handle constructive criticism gracefully and not take feedback personally. When given feedback you disagree with, we will look to you to offer rebuttals and stand your ground, however it's a client-first environment, so sometimes we lose a battle or two. This means identifying ways to make sure you feel amazing and proud of every piece of design you submit.

• Manage a busy, fast-paced deliverable schedule, delivering high-quality, on-scope creative, on time. Use slack and zoom to chat with internal team members, and asana to manage projects and tasks, meeting deadlines and responding quickly (within reason).

• A willingness and desire to learn new things. We serve a very specific client niche, and you will be expected to dive into that industry, understanding how the purchases make decisions in a digital environment, research and understand high-performing creative in that exact industry, and understand the services our clients provide their customers, so that you can produce creative that delivers and connects with the target persona.  

• Be incredibly detail-oriented. We believe the details in a piece of creative make the difference between good and great. We are looking for someone who is naturally detail-focused. You notice and care about the small stuff. But you also know that there is not endless time to notice those details, so a balance of speed and quality is essential. 

To feel great about the job you’re doing, you’ll want to be experienced in the following:

• Advanced knowledge of Adobe Suite and Canva.

• Actual client experience design websites on Squarespace (necessary) and Wix (nice to have). You must know the Squarespace platform inside-out. 

• Knowledge of HTML, CSS, basic JavaScript, and the custom code features on Squarespace. A large number of the websites you will produce will have some element of custom code. We do not reinvent the wheel, so whenever possible we will be leveraging already written code snippets from libraries, but you must be comfortable sourcing, understanding , and implementing this code in a Squarespace environment. 

• Proactively researching, be inspired by, and implementing design trends.

• Track record of producing designs that meet basic design principles (eg consideration white space, margins, font combinations, design grids, etc). 

• Understanding the scale of differing creative tasks, and allocating time accordingly is an essential skill. For example, a short-form video edit for social media is a quick, more raw creative process that doesn’t warrant hours and hours of work. Whereas the creative development for a point of sale brochure of a website requires a detail-oriented, polished approach. 

Measurement/Areas of success (how do you know you're doing an amazing job?):

Produce website and website updates that are on time, beautiful, on brand, often different or cutting edge and/or emotion-provoking, on-brand, buttoned up to near perfection - no one's perfect - but everything delivered should be close.

Pay: 

$26-$35/hour, depending on experience 

Important:

We are only considering applicants with experience with working with Squarespace. Resumes without this relevant experience will likely not be considered.