Performance Marketing Director
Lead Strategy. Drive Results. Build Client Trust. Make an Impact.
About the Role
We’re hiring a sharp, strategic, and dependable Performance Marketing Director to lead our Paid Media and SEO departments—owning results across Google Ads, Meta (Facebook/Instagram), Microsoft Ads, LinkedIn, and all organic search initiatives. You will oversee a blended team of paid media managers, SEO specialists, and freelancers, while also working cross-functionally with project managers, designers, and copywriters.
This role combines leadership, strategic thinking, performance accountability, and hands-on support across both paid and organic channels. You’ll shape and refine high-impact marketing strategies, mentor team members, and continuously improve systems, reporting, and campaign performance—measured in leads, rankings, and ROI, not vanity metrics.
You’ll act as the internal performance voice for Halstead’s clients—ensuring all marketing channels work together to generate results that support long-term growth.
This role is 99% remote with possible training or similar travel, about once a year (some years, not at all).
About Halstead
At Halstead Media Group, we help lawn, landscape, and outdoor living companies eliminate instability, fuel growth, and shape a lasting legacy with year-round, specialized marketing systems. As a StoryBrand Certified Agency, we lead with clarity, empathy, and results that matter.
Our clients choose us—and stay with us—because we deliver best-in-class ROI, strategic thinking, and a genuine human connection. We act like co-owners in our clients’ growth, embrace change, and move fast. We believe growth comes from action, curiosity, and collaboration.
What You’ll Do
Leadership & Strategy
Own and execute integrated performance strategy across Paid Media and SEO
Set goals, KPIs, and campaign strategies across platforms and search environments, tailored to client growth stages and service focus
Oversee and mentor a team of Paid Media Managers and an SEO Manager (and part-time SEO Director), fostering accountability, communication, and development
Collaborate with Project Managers and leadership to forecast capacity, set priorities, and proactively resolve bottlenecks
Maintain strong QA processes and reporting for both paid and organic performance
Identify and prioritize new opportunities for cross-channel growth—including campaigns, content strategy, local SEO, landing pages, and testing ideas
Ensure paid campaigns and SEO strategies support each other and align with client goals, seasonal cycles, and budgets
Act as the internal escalation point for performance issues or strategic pivots
Paid Media Oversight
Direct strategy, execution, and optimization across Google, Meta, LinkedIn, Microsoft Ads
Review and support ad copy, campaign structure, pacing, targeting, and platform fit
Set testing agendas and creative frameworks for performance lift
Step in to troubleshoot campaign issues and guide budget allocation decisions
Lead performance reporting, client insights, and recommendations
SEO Oversight
Oversee SEO roadmap across all clients—including keyword strategy, on-page optimization, link-building, and content direction
Review and guide SEO work done by team members (SEO Manager, Copywriters, Web Designers)
Ensure strong collaboration across SEO and web, content, and UX teams
Interpret performance data and rankings to shape recommendations
Stay ahead of algorithm updates and changes that impact rankings or lead flow
Lead reporting on organic traffic, keyword growth, lead quality, and visibility
Ensure technical SEO tasks are managed and resolved
Collaboration & Communication
Partner with copywriters to ensure all messaging (ads and organic) is aligned with StoryBrand principles
Work with designers and video editors to develop creative assets for paid and organic campaigns
Collaborate with project managers to track performance, align on goals, and respond quickly to client needs
Train and coach team members to strengthen cross-functional knowledge and performance thinking
Participate in internal marketing planning, tool selection, and team development
You’ll Thrive in This Role If You:
Are a performance strategist at heart—always chasing results and clarity
Have 4+ years of experience leading paid media campaigns and SEO strategy
Have experience managing and mentoring a multi-disciplinary team (paid + SEO + freelancers)
Are comfortable blending high-level strategic leadership with occasional hands-on execution
Can lead integrated strategy and reporting across both paid and organic search
Are highly analytical and can turn data into direction for others
Write clear, conversion-optimized ad copy and value messaging precision
Are organized, accountable, and effective at building and maintaining systems
Can give thoughtful, respectful feedback and guide cross-team collaboration
Take ownership of outcomes and know how to align strategy with client goals
Bonus Skills
Experience with HubSpot or similar CRMs
Comfort navigating Google Analytics, Search Console, SEMrush, and similar tools
Familiarity with GA4 reporting, budget forecasting, and attribution modeling
Working knowledge of technical SEO (site structure, schema, page speed, etc.)
Background in the lawn, landscape, or outdoor living industries
Familiarity with the StoryBrand messaging framework
Ability to build client-facing performance narratives and recommendations
Details & Perks
- Remote
- Equipment Reiumbursement
- Monthly perks (snack, tea/coffee subscriptions)
- Flexible hours with a results-first mindset
- Paid training and professional development opportunities
- PTO: 15 days to start, plus paid holidays.
- 401(k) with match
- Health insurance (medical, dental, vision): 100% premium paid for medical for employee. Have your own insurance? Opt-out and receive weekly 'opt out pay perk.
Final Word
We’re not looking for a checkbox manager. We’re looking for someone who owns performance across both paid and organic channels—and knows how to lead, teach, and inspire others to deliver measurable results.
If you're ready to elevate both traffic and leads—and build a performance engine that drives real client growth—this role is for you.